Table of Contents

18 Best tools for Monitoring Traffic to a website

Monitoring Traffic

But before we get into tools for Monitoring Traffic, let’s take a look at what web analytics is all about first. Web Analytics 2.0 is defined as follows by Kaushik in his book of the same name:

  • Qualitative and quantitative evaluation of your website and its competitors
  • To improve the online experience for your customers and prospects on a regular basis.
  • To achieve the outcomes you desire (online and offline)

Small and large businesses alike can benefit from web analytics 2.0’s three-tiered data delivery and analysis system. Firstly, there is the data itself, which measures traffic, page views, and more for your site and for your direct competitors. In the second place, it’s about what you do with the data you collect through these services and how you can use that information to better serve your customers, both new and old. And the final tier is how it all ties together to meet your overall business objectives, both online and offline. If you don’t put what you’ve learned into practice, the data you collect has little value. Data is a great way to gauge your progress.

1.Google Analytics.

Most people use this when it comes to web analytics. Google owns this tool. For free, you can get a lot more traffic data, including different dimensions and metrics. This is the best thing about this tool.

If you want to pay, there is also a free version. It’s better for bigger websites Monitoring Traffic. When we say bigger, we mean that for the website they have a lot of traffic and want to go deeper.

The user’s location, such as their country, city, and so on, can be found on this site.

Direct, organic, and paid Ecommerce Tracking can be used to track sales, transactions, and sales value from the source of the users.


Among web-based analytics tools, Statcounter is one of the first. It was started by Aodhan Cullen in 1999, and now it is run by him. Use this tool before Google Analytics came out to everyone.

But some people also use it because it has some unique features that other apps don’t have.

It’s possible to look at traffic data that has been broken down into different groups, like which browser people used to get to your website. Multiple filters can be added and labeled to meet your needs.

When you use this, you can get a lot of information about live visitors, like where they came from, how they browse and more. This is one of the most interesting and popular parts of the app. You can look at this data and figure out where your website needs to be better.


Kissmetrics is another tool made by Neil Patel. This tool is known for being easy to use. This is also a great tool that can help you figure out what data you have and how to work with it.

Kissmetrics makes it easy to track user activity, the conversion process Monitoring Traffic, and many other aspects of user behavior on your website. You can see where you are losing potential customers, which part of the funnel is broken, and many other things.

If you use marketing methods like SEO, Social, Google Ads, or something else, you can use Kissmetrics to quickly figure out which one is best for you.

This is also a paid tool, but you can try it out before you buy it.


Quantcast is another web analytics tool or traffic monitoring site that was started in 2006 by Konrad Feldman. Quantcast specializes in AI-powered real-time advertising, audience insights, and measurements of how people use the web.

This tool has a lot of different data metrics that use information about users’ demographics and psychographics to track and show the data.

You can use this tool to figure out how to make your website better so that more people and more sales come from it.

When people visit your websites, it can keep track of how many times each page is viewed and how many unique visitors come to your site. The reports are very useful.


If you want to find out how many people are visiting your website and how big it is, ClickTale can help. It is a cloud-based analytics service or website traffic measurement tool.

You can keep track of how your customers use your website and what they do. You can also find problems with your website by looking at data and making changes to your website design and user experience.

You can use JavaScript and client-side logging to keep track of how long you’ve been on the site. This is one of the best things about it!

It can record all of the actions and clicks that people make on any web page. Really, it’s great!

There’s also a paid tool that doesn’t say how much it costs. You need to call them to make sure this is true.

6.Crazy Egg

Crazy Egg was made by Neil Patel in 2005. It has unique features like a heat map Monitoring TrafficMonitoring Traffic, a scroll map, overlays, and confetti that let you see what people are doing on your website. These features are really cool and can help you figure out how people act, what they like, and more.

Users can see what parts of your website they find most interesting and what parts they click on.

You can use these ideas to help you make your website better. Your site will be more interesting to users when you do this. You will get more sales and have better interaction with them.

7.Yahoo Web Analytics

Once you know how to use Google Analytics, Yahoo has a similar service that gives you a little more information when you’re surveying people. It has better access control options and a simpler way to do multi-site analytics, raw and real-time data collection (unlike Google, you can import cost of goods data), visitor behavior and demographics reports, and more. You can also make your own options. In terms of profiling, filtering, and customization, Yahoo Analytics is a step up from Google. For people who want to dig a little deeper, it’s a good choice.


Compete is a great tool to go along with clickstream analytics. Compete is best known for publishing the approximate number of global visitors to the web’s top one million websites. It gives you ideas about what your competitors are doing or how your users found your website in the first place (what their clicks were both before and after). There is a free service that gives you traffic data. There is a paid service called Search Analytics that Compete doesn’t have. This service lets you see which keywords are bringing people to your site and your competitors’ sites.

IThe more digital insights you have, the better your understanding of your customers will be. Compete products will give you all of the information you need to make smart decisions about how to improve your online campaign, gain more market share, and dominate your competitors.


Kissinsights is one of the easiest tools you can use because it only takes one Javascript installation. Its goal is to give businesses an easy-to-use and personalized feedback form for website visitors. When you work for a company, you can see and manage all of the questions you’re asking customers in one place. Customer feedback on Kissinsights comes in very simple and short comments. This is the best thing about the service.

10.Facebook Insights

The simplest free analytics tool from Mark Zuckerberg’s team if you use Facebook for any part of your business is this one, which is from his team. It gives you a lot of information about your followers, likes, comments on posts, and more. There are two types of Facebook Insights, one for users and one for how people interact with your content. You can choose which one you want to use. As far as I can tell, this is the best and only tool that will help you get your customers more excited about what you’re posting on Facebook for your business.


Twitalyzer is the most complete tool for measuring the impact, Monitoring Traffic, and influence of your Twitter use. It’s a free analytics dashboard with a lot of detailed metrics. In the same way that Facebook gives you information about how your account is doing, Twitalyzer gives you a better picture of how your account is doing with customers. It looks at how many followers you have, how many people retweet your tweets, and more. You can look up a Twitter username and get all the information you need right away. This is important because it is easy to do.

12.Adobe Analytics

What it is: a traffic analytics and data-collection tool from Adobe called Adobe Analytics.

What it’s used for: an alternative to Google Analytics for business.

4 percent of the experts who were asked used Adobe Analytics. In place of Google Analytics, Adobe Analytics is a special analytics tool that can collect data from web, voice, over-the-top (OTT), and IoT (Internet of Things) devices (Internet of Things). There is a lot of emphasis on machine learning and predictive algorithms to get more advanced insights.

13.Yandex Metrica

What it is: Yandex, a Russian search engine, gives you free all-in-one website analytics.

What it’s used for: traffic data and information about how people use it. Another 2% of the experts who were asked said they use Yandex Metrica as their web analytics tool of choice, too. When there is a lot of traffic, Yandex Metrica doesn’t show how many times the data has been sampled. Yandex Metrica also has tools to look at how people use websites, like session replays, click maps, and scroll heatmaps.

14.Baidu Analytics

A report that shows how many people are using the Chinese search engine Baidu.

What it’s used for: keeping track of website visitors, traffic sources, and sales. Monitoring Traffic also use Baidu Analytics, but another 1% of them use it, too (also known as Baidu Tongji). Baidu Analytics shows traffic data, connects to Baidu’s PPC platform (Baidu Tuiguang), and shows organic search keyword data from Baidu’s search engine, among other things.


The software that helps you learn about how people use your products

Heatmap analysis and collecting and analyzing session recordings and user feedback to improve UX are two of the things it is used for.

Use tools like heatmaps, session recordings, and surveys to find out why your users do or don’t do certain things on your site. You can then build products that your customers will love.


When you use Woopra’s software, teams can use it to keep track of customer information at different points in the customer journey. This is called “customer journey analytics.” People who use their tools can connect them to more than 50 other apps, like Intercom and Slack. This tool, called Woopra, lets you target and connect with individual users so that you can take real-time action while the customer is still on your site.


Web analytics without the training course. That’s what GoSquared’s Monitoring Traffic platform is called. It has real-time analytics, automation, and in-app messages. Using their software, you can connect to tools like Slack, Segment, and Zapier. By default, their software anonymizes the data of users. Key data is represented in dashboards for real-time analytics, trends, and ecommerce analytics.


What it does: Matomo calls their product a “all-in-one web analytics platform,” and they call it that. They get all of the user’s data, and they offer 100% data ownership and privacy protection. Media analytics, CRO features, historical visitor profiles, and SEO metrics are some of the tools you can use with Matomo to see how users interact with your site. There are more than 100 other tools that their software works with, like WooComerce, WordPress, and Confluence.

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