Turn Mobile Web Traffic to Drive app downloads with a banner that can be personalized with ratings, a personal message, and a deep connection to the app’s content, among other things.
1. Make use of retargeting advertisements.
It’s always easier to convert warm leads than it is to convert cold leads, and that’s the premise behind retargeting campaigns. You’re reaching out to those who have previously expressed an interest in your brand or mobile app and re-engaging them in the process of doing so.
Retargeting is all about creating multiple touchpoints with customers throughout their purchasing journey. For example, you should market to people who have previously visited your website, even if they did not make a purchase on that occasion. It doesn’t really matter whether or not they made a purchase or engaged with your site in any way. As long as they are familiar with your brand, you can reach out to them through retargeting and inform them about your mobile app.
Adwords and Facebook are the two most popular channels for launching retargeting campaigns, according to Google. Despite the fact that they operate in slightly different ways, both can assist you in reaching prospective customers.
Google AdWords Retargeting Ads: What You Need to Know about Mobile Web Traffic
In order to retarget ads on Google AdWords, you must first navigate to the Tools menu. Go to the Audience Manager by selecting Shared Library from the drop-down menu.
You will be presented with four options for creating your remarketing list at this point. You can use retargeting ads to advertise to visitors to your website, users of your mobile app, YouTube viewers, or email subscribers.
Let’s go with the first option for the time being.
Following that, you can create an HTML tag that functions similarly to a tracking code.
Please keep in mind that you’ll need to include this code on every page of your website that you want to track.
As soon as you have received the code, paste it into your website and return to the Audiences section of Google AdWords.
After that, select Website Visitors from the Remarketing List drop-down menu. You can use this section to create an audience list for targeting purposes. Once you’ve created a list, Google will automatically populate it with information about the people who visit your site.
To begin displaying retargeting advertisements, navigate to the Campaigns menu and select the red button titled Campaign. To create your first retargeting ad, select Display Network Only from the drop-down menu.
Using Facebook Ads for Retargeting
By incorporating email addresses and phone numbers into your Facebook Ads account, you can create a custom audience list for retargeting purposes. Instead, you can incorporate pixels into your website that track and remarket to users who have previously visited your webpages, as described above.
To learn more about setting up and monitoring Facebook retargeting ads, check out this blog post on how to do so.
2.Make it possible to convert a Mobile Web Traffic into an application.
The first step is to make sure that a desktop user knows exactly how to download your application. As every app developer knows, in order to achieve the highest conversion rates, you must make the process of installing an app as simple as possible for your users. The assumption that they will manually search for you on mobile after discovering your desktop presence is incorrect. You should provide them with a simple, step-by-step procedure that they can follow in order to access the app store on their smartphone and download the app.
In order to address this issue, we have implemented the Text Me the App feature, which replaces the standard app store links and encourages mobile app installation. Users who provide their mobile phone number will receive a text message containing a link to the app. Additionally, because you have the ability to include metadata with the Branch link that we send, the Text Me the App feature has a great deal more flexibility. For example, because Branch links automatically determine which operating system the link is clicked on, they will direct you to the appropriate app store rather than requiring the user to manually select the appropriate store. By using a Branch link instead of a generic app store link, you can eliminate a step in the funnel and the possibility of user error.
3. Link App on your website (true convert Mobile Web Traffic to download)
This one is self-evident and should go without saying. If you haven’t done so already, you should include a link to the App Store on your website. There are no guarantees that the links will convert desktop traffic into mobile app users, but here are three reasons why you should include the links regardless: 1.
They’re extremely simple to put into action. If you’re talking about your App on your website (which you are, after all, aren’t you?) users should expect to be able to click a link to your App.
When users visit your site and read about your App, they are more likely to convert than when they do not.
4.Send push notifications and emails to your customers.
Begin sending push notifications and emails to your existing visitors and customers, providing them with download links for the app to encourage them to return. Produce concise and succinct message copy that explains why the reader should download the app and what additional experience they can expect as a result of doing so.
Run well-planned and well-timed push notification and email campaigns in a logical and consistent fashion. If you need help, you can hire a professional to create effective campaigns that will help you communicate your messages to your potential and existing customers in an effective and memorable way.
5.Construct an appealing landing page for your application.
Creating a landing page for your mobile app is one of the most effective ways to increase the number of downloads of your app. In order to accomplish this, you may need to use some advanced marketing tools to design your website drive more Mobile Web Traffic.
6.Integrate App Conversion Effortlessly Into the Mobile Web Traffic
If you already have a website, you should concentrate your efforts on converting web traffic into mobile users. The idea here is that you want to raise awareness of the app while also creating demand for it. Then potential users will look for a way to get their hands on your app. Ultimately, your goal is for users to provide their phone number, so take advantage of many of the best practices for converting web traffic to leads because it is essentially the same action.
The best way to convert users to your desired call to action is to make the process as seamless as possible. This is similar to the app onboarding experience mentioned above. Make an attempt to incorporate the Text Me the App feature directly into your current website’s navigation flow. By introducing their app and having the Text Me the App feature as the only call to action on their home page, Drafted does an excellent job of accomplishing this. Users will know exactly what to do if they are interested in learning more in this manner.
send customers an email inviting them to download the app
For the most part, most email marketing platforms will allow you to create an easy form that customers can complete in order to receive an email containing a link to the appropriate App.
How to increase the number of app downloads through email
Using email to increase app downloads is a straightforward technique. Here is a step-by-step guide to get you started:
- Make the email as straightforward as possible – Attention spans of consumers have shrunk in recent years, and their inboxes are overflowing. If a message is complicated, users may assume that the App will be complicated as well. That is not required. If your users feel intimidated, they will not click through to the next page.
- Make it an educational experience – Demonstrate the value that your App provides to your customers by providing examples. The App can be explained in three or four bullet points, or with a couple of screenshots taken from within the App.
- Include a clear and relevant call to action (CTA) – This is important. You should think of your message as a sales pitch. At some point during the sales cycle, you will have to make “the request.” In marketing, a call to action (CTA) is a request made to the reader: “Here’s what we have to offer, and here’s what I expect you to do.” The user will not perform the expected action if it is unclear or irrelevant to them. You have failed at some point.
8.Select CTAs that are straightforward and consistent.
No matter if you are promoting your app on social media, your website, or through ad and marketing campaigns, including content that is relevant to your goal and a prominent CTA (call to action) that pushes users in the direction of that goal is extremely important.
This will necessitate the use of straightforward call-to-actions (CTAs) that are easily identified and comprehended. Depending on your introductory content, you can use straightforward and conventional terminology such as ‘Click here to download app’, ‘Download for Android’, ‘Download for iOS’, ‘Install App’, ‘Download App’, ‘Download App’, ‘Install’, ‘Install’, ‘Click here to download app’, ‘Click here to download app’, ‘Click here to download app’, ‘Click here to download app’,
9.Observe and record user behavior
Following the download and installation of your app, what happens next is up to you. Is it only going to be open for a limited time? Do they use it a couple of times and then forget about it completely? Or do they use the app on a regular basis?
Except if you’re selling a “premium” app to which users must pay a one-time fee for full access, getting users “hooked” on your app is critical to its success. Even if subsequent uses do not result in a direct increase in revenue, a regular user of your app is more likely to leave a positive review and recommend you to their friends and family.
The following section contains information on how to encourage app users to return. Pre-download, on the other hand, you should be concerned with ensuring that your marketing messages are not only driving users, but that they are driving the right type of users.
A high number of installs combined with a low number of repeat users may indicate a problem with the app itself. It could also indicate that your messaging isn’t quite right – that users are being misled or that their expectations are being mismanaged.
When it comes to app descriptions, it’s critical to be as accurate as possible, because if you don’t, your app may be removed from both the Apple and Android app stores.
10.Make it simple to use again and again.
Don’t make repeat users go through a long list of hoops every time they open your app. It should be sufficient for a user to sign up once and then not have to log in again in order to use the application.
Having said that, whether or not an app is simple to return to goes beyond the initial login screen.
Are users’ last positions saved in your app, or is it preferable for them to be taken back to the home screen when they exit the app? Should the user be given the option to choose?
In the event that users are returned to the app’s home screen each time they open it, what information – and how much of it – are they presented with? Determine which features will be most important to returning users and configure the home screen so that they are accessible right away on their first visit.
What works best in this situation will vary depending on the functionality of your app; not all apps will follow the same set of guidelines for providing the best possible user experience. In the case of a banking app, for example, the home screen should always be displayed upon opening – in part because it feels more secure, but also because the nature of the app dictates that each use should result in a specific task being initiated and completed.
Real-time strategy games, on the other hand, should, by default, launch in the exact same location as the user was when they last closed the application.
Determine which configuration will provide your users with the best experience and then configure your app accordingly.
11. Entice with limited-time offers available only through the app
Here’s yet another way to entice new customers to download the app and gain one-touch access to your online store and its benefits from the convenience of their smartphones. Create intelligent app-only offers that should not appear biased to your website visitors, but should entice them to download the app for their own benefit.
To attract new app users, you can include welcome offers and gift coupons in the app’s interface, offer discounts on initial purchases and app purchase milestones, award loyalty points, and offer gifts or coupons in exchange for sharing and recommending the app. Allow users to download the application and benefit from a more convenient and hassle-free mobile experience.
12.Contain your incredible experience to Mobile Web Traffic
It is not sufficient to simply provide your users with an app and encourage them to download it. If a user’s first experience with an app is not satisfactory and smooth, the majority of users will abandon it immediately. As a result, strive to meet and exceed their expectations while maintaining consistency in your app’s performance and user experience, just as you would with your website.
Maintain consistency with your existing website themes, aesthetics, and other significant elements, as well as with your brand theme and other significant elements. This will ensure that your users will not be subjected to any cognitive load. Additionally, provide them with an amazing and seamless navigation and checkout experience. You can also enable guest browsing and checkout, as well as allowing customers to sign up for the app at their convenience.