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Is your website Losing Visitors 17 checklist to find the cause.

What is causing my website traffic to be Losing Visitors?

In order to increase traffic levels, website owners must first determine why traffic is declining. If your website receives traffic from a variety of sources — such as email, social media, organic search, and referral — it’s not enough to simply recognize that traffic is declining; you must also identify the source of the decline and take steps to specifically address the problem.

There are a variety of methods for determining which traffic source is causing your numbers to drop. Next, let’s take a look at what they are.

The number of users who visit your website is referred to as website traffic. More visitors to your site means more opportunities for advertising, engagement, and ultimately conversion. The higher the number of visitors, the better the result.

In an ideal world, you’d like to see a steady increase in website traffic to prevent , or at the very least for it to remain stable over time. But what happens if your website’s traffic begins to dwindle? Whether the process is gradual or rapid, the results are the same: A smaller pool of users who are viewing your content and, therefore, potentially generating revenue for your brand is desirable.

Even more concerning for site administrators is the possibility that traffic drops may be caused by something other than obvious factors. Due to the large number of traffic sources and factors that influence your site’s ranking and accessibility, even minor drops in traffic could be the result a number of independent or codependent conditions.

We don’t have a quick fix for these traffic drops, but we do have some actionable tips to help you pinpoint, diagnose, and address the problem.

1.Algorithm updates are made.

Throughout the year, Google releases a number of updates, some of which are more significant than others. Google does not try to hide the fact that this happens. Unfortunately, attempting to obtain solid details about the changes is, to put it bluntly, like trying to extract blood from a stone.

However, one simple way to determine whether or not your website has been impacted by an algorithm update is to keep an eye out for changes that have been confirmed by Google themselves.

By far, the most convenient way to obtain information about algorithm changes is to make use of tools such as Mozcast from Moz.com and the SEMrush Sensor from SEMrush, which are both available for free. If neither of these options appeal to you, Algoroo is a free algorithm tracking tool that you can use in lieu of the others.

If you discover that there has been a recent update, I strongly advise you to spend some time analyzing the sites that have been the most adversely affected. Look for any connections between them and take steps to ensure that your website does not suffer the same fate.

Another reason for your search ranking and traffic to have dropped could be that you’ve lost links from other websites.

Check your website for broken links that have occurred over the last 90 days using a tool (e.g., Majestic, Ahrefs, CognitiveSEO).

If you’ve lost a significant number of links, this could be the cause of your drop in rankings.

Losing Visitors

3.Redirects that do not work

It is likely that you will lose ranking positions if you are creating or migrating a new website, or if you make any structural changes to your existing website. This is because Google penalizes websites that do not have an effective 301 redirect plan in place.

Having a broken redirection is the worst nightmare of any SEO professional.

In order to make use of a 301 redirect, you must ensure that all XML sitemaps, canonical tags, and links are updated as well.

A 301 redirect is analogous to a change of address notice on the internet, except that it is used for websites. This notice informs search engines that a page, a number of pages, or your entire website has been redirected. You’re requesting that visitors to your website be directed to your new address rather than your old one.

As long as you follow these steps correctly, you will not lose your search engine rankings, nor will you be penalized for having duplicate content because search engines will index both your old and new web addresses.

4.Overloading of the server

The overloading of web servers is a common occurrence, and it should be one of the first things to be investigated when a website is unavailable. It is very common for a website to be unable to keep up with the demand from visitors; as a result, it is critical to optimize your website and be prepared for high traffic spikes in order to avoid downtime.

5.Ranks that didn’t live up to expectations.

Another extremely common reason for a decrease in website traffic is a decrease in organic search engine rankings (SEO).

If you’re using a rank tracker to keep track of your progress, troubleshooting this issue will be a lot less difficult to accomplish. If you aren’t, then relying on data from Search Console will be your best bet in this situation.

To get a sense of whether or not there has been a change in ranking, I go through the following procedure:

Locate the point in time when traffic began to decline using Google Analytics and Search Console, or your preferred rank tracking tool (my personal preference is AccuRanker).

Take a backup of the keywords that were ranking before and after the drop.

Making use of Excel or Google Sheets To do this, create a table and paste the data in it side by side.

Examine the shift in relative positions.

With keyword research and mapping, you can retarget terms that have been dropped.

6. Modifications to the XML Sitemap prevent Losing Visitors

As an SEO, you’ll already be aware (hopefully) that only URLs that return a 200 response and are indexable should be visible in your sitemaps, unless you’ve intentionally left redirected URLs to ensure that search engines find them more quickly.

If your XML sitemap has been changed, this could be one of the reasons for your traffic decline.

Verify that all of the sitemap URLs return a 200 OK response and that any new landing pages or articles are included as well as any previously unlisted pages or articles If your site has 200 URLs but only 50 of them are in the sitemap, you’ll want to regenerate and resubmit it using Search Console to improve your rankings.

7.Geographical Inaccuracies (Geolocation Discrepancies)

Your search results will be different depending on where you conduct your search and how long you search for them. While it is possible to obtain a more precise and accurate understanding of your rankings by checking them in multiple geographic areas, doing so will be time-consuming and costly.

Have you ever noticed that the results you get for a specific search can be completely different from the results you get for a different search done by another person?

You will also get different results if you search while logged into your Google account and then repeat the search after logging out of your Google account.

The reason for this is that before displaying your search results, Google will examine and take into account websites you have previously visited, your current location, and even the device you are using.

8.URLs are being removed from search results can show Losing Visitors

In a recent Tweet, Google expressed concern about a reported ‘de-indexing’ bug that was causing sites to notice that important pages were being removed from the index almost immediately. However, this isn’t a new issue to be concerned about.

When investigating a sudden drop in website traffic, locating those critical URLs that are no longer visible in the search results can be a significant factor in the investigation.

Check the index coverage report in Search Console to see if there are any mistakes.

Check that important pages are still present in the index by employing the URL inspection tool.

If this is the case, the ‘REQUEST INDEXING’ option in Search Console should be used.

9.Improvements made by competitors

It is possible that you are following best practices but are still losing traffic and seeing a drop in your search engine rankings. One possible explanation is that your competition is performing significantly better than you.

Keep an eye on your competitors’ social media activity, link building strategies, and content marketing campaigns by analyzing and monitoring their activities. In order to see what changes your competitors have made, you can use tools such as the Wayback Machine or Versionista to check their history.

In addition, you can use backlink tools to determine whether or not they have received an influx of new backlinks; they may be engaged in an SEO campaign of their own.

Once you’ve figured out what your competitors are doing to outrank you, you can replicate some of their strategies – but do so even better.

10.Cannibalization of keywords (Main cause of Losing Visitors)

Is a term used to describe the act of consuming another’s work.

If you’ve recently created a large amount of new content around a specific topic without taking into consideration the keyword targeting, you may have unintentionally become a victim of keyword cannibalisation by accident.

When a website appears for a keyword with multiple URLs, this is referred to as cannibalization. For example, Ahrefs.com has a substantial amount of content on the topic of broken link building.

If your traffic is being dispersed across multiple pages or posts, you may be losing out on valuable organic search traffic. One of the most straightforward methods I’ve discovered for identifying cannibalisation errors is through the use of BigMetrics.io and the Canibalization Report.

Simply create an account (trial or paid version) and connect it to your Search Console property before exporting your data to Excel.

11. Modifications to the SERP layout

A recent change in the way Google and other search engines display organic results may have an impact on the amount of traffic your website receives from search engines. As a result, making certain that you are adaptable and willing to make changes will be extremely beneficial.

It is particularly frustrating for SEO agencies and professionals because Google, in particular, has made a number of changes to the way results are displayed, including the inclusion of Featured Snippets, Knowledge Graphs, and the prominence of advertisements, to name a few.

Google has stated that other user experience signals and web vitals, such as “Cumulative Layout Shift,” can have an impact on how your site is ranked.

What is the overall user experience like on your website?

Is there a lot of movement in the layout?

Are there a lot of advertisements?

13. Using the Internal Navigation to reduce Losing Visitors.

Your website navigation tells your visitors what information they will find on your site and where they will find it to know Losing Visitors cause.

For internal navigation, try to design a flat, narrow structure with two or three levels at the most depth you can manage. The likelihood of visitors abandoning your site increases if they have to click on too many links to find what they are looking for.

You should expect search engines to stop crawling content that is hidden deep within your website’s hierarchy of pages. As a result, your rankings will be lowered, and you will receive less traffic to your most important content areas.

Internal link strategies are not only an important component of effective search engine optimization, but they are also essential to your other client retention efforts.

The ability to keep internal links and navigation simple and logical increases client retention while also improving other ranking metrics such as time on site. Internal links that are keyword-rich will assist search engines in quickly determining what your site is about and whether or not your content is relevant to user searches.

14.Amount of Time Spent on Site

It is possible that user engagement will have an impact on your search rankings. Your website’s bounce rate and the average amount of time spent on your pages are two metrics that you can easily track using Google Analytics.

Although these metrics are not a direct ranking factor, they do provide insight into whether or not you are providing a satisfactory experience for your users.

Do you want to lower your high bounce rate? Check out this list of 20 Proven Tactics to Lower Your High Website Bounce Rate.

15.Content that is duplicated

According to Google, duplicate content is defined as large blocks of content that appear across or within domains that are either significantly similar to or completely match other content.

This is not always regarded as deceptive or malicious, and it does not always result in a decrease in search engine rankings.

When content is clearly duplicated with the intent of manipulating rankings and increasing traffic, your site will be penalized by search engines. As a result, when your content competes for the same queries as another, Google may penalize one of the pages in question if the search engine believes the query should have more diversity.

Your site’s rankings will suffer as a result, and in the worst-case scenario, your site may be completely removed from the Google index. It will no longer be visible in search results.

16.You’re employing out-of-date clickbait techniques.

Some methods of attracting users to your website – such as lists – continue to be effective, but users may become tired of this type of technique and stop clicking on your links.

Do your page titles accurately describe what’s on the page, or are they merely descriptive?

Trying to stay away from gimmicks such as “you won’t guess what happens next”?

Do your meta descriptions entice people to read them or turn them away?

Try A/B testing meta descriptions and titles to see if there are any changes that can be made that will attract more visitors to your site.

17.The traffic source always shows Losing Visitors information.

Website traffic includes not only the number of visitors who come to your site, but also the number of pages that are visited and the amount of time that is spent on each page.

Traffic can come from a variety of sources, including the following:

What is the best source? The source that generates the most engagement, the lowest bounce rate, and the greatest number of conversions.

It is possible that your traffic from sources other than organic search will decrease. For example, if a change has been made to the way links are treated on Twitter or Facebook, this information should be updated.

When someone types your URL into the address bar of their browser, this is referred to as direct traffic.

This may or may not be important for rankings, but it is important for the following reasons:

Visitors choose to return to your website because they are familiar with you and are interested in what you have to offer.

Visitors to your website come to your site because they are familiar with your brand because you are already recognized as an industry expert in your niche.

Direct traffic is unaffected by changes in social media or Google search results, and it serves as a reliable source of visitors on its own.

In your Google Analytics dashboard, you can view the statistics of your direct traffic. If you want to increase your direct traffic, concentrate on creating a brand that is distinct and memorable.

Continue to provide value and expert advice to your website visitors, and demonstrate to them that you are a recognized authority in your field.

Alterations and redesigns made to the website recently

It is the last thing you want to happen when you are redesigning your website: to lose the traffic and rankings that you have worked so hard to achieve.

Some specific steps you can take that will not only not harm, but will actually improve your rankings are as follows:

Inspect the mapping of all 301 redirects to ensure that they are all correctly defined.

Inbound links should have a proper link structure, which should be checked to ensure that they are working properly on your new site.

Prior to launching your new website, obtain some baseline metrics reports, such as those from a rank tracker, a site audit, traffic, and page URL mapping, among other things.

When you plan carefully and pay close attention to the essential components of your redesign project, you can avoid having a negative impact on your search engine optimization and rankings and even make improvements.

Identifying and Diagnosing Losing Visitors

You must conduct a thorough investigation into the cause of your traffic drops after you have identified the source of the problem: What factors or actions are contributing to the decline in traffic?

Examine some common traffic categories, as well as a few questions you can ask to figure out what’s going on with the traffic.

Organic Traffic is defined as traffic that comes from sources other than search engines.

Natural (organic) traffic refers to visitors who arrive on your site as a result of conducting a web search and clicking on links that appear on the search engine results page (SERP). As a result, it is referred to as “organic” traffic because it does not originate from paid advertising or marketing campaigns, but rather occurs naturally, or organically, as a result of search engine queries.

If you notice that your organic traffic is decreasing, ask yourself the following questions:

What position does my website hold in the search engine rankings?

The higher you appear on the search engine results page, the more likely it is that you will receive organic traffic. Check out the results of a quick Google search for the primary keyword for your website. If your website does not appear on the first page of search results, it is likely that it is having difficulty gaining visibility in the SERP.

What is the status of my SEO?

When it comes to search engine optimization (SEO), it is the process of optimizing your website so that search engines can find it and rank it highly in comparison to similar sites. Each of your webpages should be strategically targeting keywords related to your business; otherwise, you may be missing out on opportunities to drive more traffic to your website.

Traffic Flow Direction

Direct traffic arrives at your site after entering the URL of your site directly into the browser’s address bar, navigating to it through a bookmark, or clicking on an email link that was sent directly to them. If you notice that direct traffic is slackening, consider the following:

What does the structure of my URLs look like?

Your URLs should be as straightforward, uncluttered, and concise as possible to avoid confusion. It is possible that users will attempt to reach your page but will instead receive a 404 error message because they typed your website address into their web browser incorrectly if you have pages with long and convoluted URLs.

Is it possible that I’ve recently updated pages?

Inspect the URLs of recently updated webpages to see if there have been any changes. If you’ve made changes to your website without properly redirecting the old links to the new ones, visitors may encounter error pages, which will result in a decrease in site visitors and traffic.

Traffic from social media

Customers who click through on one of your posts on social media sites such as Facebook, Twitter, and Instagram are referred to your website as social media traffic. If your social media traffic begins to dwindle, ask yourself the following questions:

Do my social media posts prompt people to take action?

Social media posts must accomplish more than simply getting users to stop scrolling; they must provide enough information to pique users’ interest while leaving enough information unsaid to compel users to take action. When it comes down to it, this means creating optimized social media posts that entice customers to click through and check out your products or services.

Is the platform that I’m using correct?

Instagram and other image-driven platforms are ideal for brands that want to use images to highlight their most popular products. For service-based businesses, social media sites such as Facebook are often more effective than traditional advertising channels. Drilling down to see which platforms are driving your traffic can assist you in identifying the most effective marketing channels for your business.

Traffic Flow Direction

Direct traffic arrives at your site after entering the URL of your site directly into the browser’s address bar, navigating to it through a bookmark, or clicking on an email link that was sent directly to them. If you notice that direct traffic is slackening, consider the following:

What does the structure of my URLs look like?

Your URLs should be as straightforward, uncluttered, and concise as possible to avoid confusion. It is possible that users will attempt to reach your page but will instead receive a 404 error message because they typed your website address into their web browser incorrectly if you have pages with long and convoluted URLs.

Is it possible that I’ve recently updated pages?

Inspect the URLs of recently updated webpages to see if there have been any changes. If you’ve made changes to your website without properly redirecting the old links to the new ones, visitors may encounter error pages, which will result in a decrease in site visitors and traffic.

Traffic from Referrals

In most cases, referral traffic is obtained from other sources, such as site directories or blogs. This type of traffic is frequently used as a component of link building campaigns. For example, you might write and submit a guest blog to a well-known website, with a link back to your own website at the end of the post.

If you notice a sudden decrease in previously consistent referral traffic, ask yourself the following questions:

Are backlink sites performing well in search results?

Blogs and site lists can generate referral traffic, but only if they are also attracting visitors themselves. If you’re experiencing a drop in traffic, look for your referral sites and see how they’re performing.

Are my links directing to the correct page?

In the same way that the in-direct traffic example above was important, make certain that your links are directing visitors to the correct page. If you’ve made recent URL changes, you should contact the owners of blogs or site directories to have them updated. Traffic from Referrals

In most cases, referral traffic is obtained from other sources, such as site directories or blogs. This type of traffic is frequently used as a component of link building campaigns. For example, you might write and submit a guest blog to a well-known website, with a link back to your own website at the end of the post.

If you notice a sudden decrease in previously consistent referral traffic, ask yourself the following questions:

Are backlink sites performing well in search results?

Blogs and site lists can generate referral traffic, but only if they are also attracting visitors themselves. If you’re experiencing a drop in traffic, look for your referral sites and see how they’re performing.

Are my links directing to the correct page?

In the same way that the in-direct traffic example above was important, make certain that your links are directing visitors to the correct page. If you’ve made recent URL changes, you should contact the owners of blogs or site directories to have them updated.

Paid Search Traffic (also known as PPC)

Exactly what it sounds like, paid search traffic consists of paid advertisements within search engines that display advertisements for your website alongside search results. The greater the amount of money you spend, the more frequently your ad will appear and the closer it will be to the top of the search results.

If you notice paid traffic stalling, ask yourself the following questions:

Is the location of my advertisements correct?

Ads are only effective if they are directed at the appropriate audience. The placement of advertisements on fashion advice blogs is not a good idea for businesses such as window washing companies because the quantity and quality of traffic will most likely fall short of your expectations.

How to Resolve Traffic Snarls

Run traffic reports to see if there have been any recent changes.

The majority of the time, traffic drops are the result of a combination of factors that work together to reduce the number of unique visitors who come to your site. Consider any recent changes to your website, linking strategy, or advertising objectives if you find yourself in this situation: this is the best course of action.

When you’ve recently implemented a site-wide update to improve the overall design and user experience (UX) and noticed that traffic has decreased as a result, run reports to determine where your traffic is coming from and whether there are any specific sources or mediums that have seen a sudden drop in activity. If you notice a decrease in direct and referral traffic, this could be an indication that URLs are no longer pointing to the correct pages.

You’ll need to make sound decisions based on this information if you want to keep your traffic flowing. Look at your processes and workflows to see if there are any gaps that could be causing your site to perform poorly. If you notice that one source or medium in particular is contributing to the drop, look into why that is happening.

Maintain the health of your website.

The technical conditions of your website have an impact on how search engines index and rank your website. Check current conditions and how they may affect users if you notice your traffic slowing down or even stopping altogether.

For example, if your website is slow to load due to the presence of large image or video files, users will abandon it and search engines will penalize your search engine ranking. There are also issues with the layout and functionality of the website. In some cases, broken links or content that is purely decorative and serves no purpose may be increasing the number of users who arrive at your site and immediately leave, causing your site to fall in search rankings.

Using a content delivery network (CDN) can help videos and images load faster, and using a tool like Ahrefs’ SEO toolbar can help you identify broken links on a page so you can fix them as soon as they occur.

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